What is a Google CSS Partner?
In this guide we will go through what a Google CSS Partner is and how it works on Google Shopping. We've made a short video about Google CSS Partner and we're also explaining it in text below the video.
Back in 2017 Google lost a big case in EU and got fined around €2,4 billion for misusing their market dominance in Google shopping. Google's answer to this was to create a Google CSS Partner program.
The partner program gives third party companies the ability to send product listings to Google shopping.
Only approved and certified Google CSS Partners can do this.
Moose is of course a Google CSS Partner!
Google has a partner network of price comparison websites or CSS websites that enrolled in the Google CSS Partner program.
In order to send product listings to Google shopping, both free and ads, you need to use a CSS service.
By default in Google Merchant Center you will use Google shopping CSS (Google's own CSS).
However you can choose a different CSS supplier for your Google shopping listings, but it needs to be a Google CSS Partner.
You can find all verified Google CSS Partners in the partner directory.
Of course Moose is listed as a Google CSS partner.
- To place listings on Google shopping you need to use a CSS
- Default in Google Merchant Center is Google's own CSS
- Google has a partnership program for CSS websites
- Only Google CSS & Google CSS Partners can place listings on Google Shopping
- Covers both free and ad listings on Google shopping
- Moose CSS is a Google CSS Partner
- You can find all certified Google CSS Partners here:
https://comparisonshoppingpartners.withgoogle.com/find_a_partner/
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